A moving story about Zach Sobiech. Zach is a 17 year old American diagnosed with osteosarcoma, a rare form of bone cancer. With only months to live, Zach turned to music to say goodbye. Zach turned 18 years old on May 3rd, 2013 (Happy Birthday Zach) and continues his fight against cancer with a smile that can change the world.


This week we were featured on the major Russian TV station NTV. Here is the footage:


To celebrate Dying Matters Awareness Week we are helping to raise awareness with Londoners by running a popup shop on Camden high street over the course of the week. This is how it has unfolded  (in photos) thus far

Camden New Journal Dying Matters

Earling Monday morning (the popup coffee shop is ready for action)

Monday 13th May (1pm-4.30pm) - Nim Njuguna, 'Reflecting on life before death' 

Nim Njugunga & a wonderful attendee

Tuesday 14th May (10pm-12pm)Susan Morris, "caring for someone who is dying" - Drop in Surgery to meet a local palliative care nurse' Tuesday 14th May 10am-1pm

Tuesday 14th May (1pm-6pm) ‘Leverton & Sons Ltd. Ask the funeral director' 

Tuesday (7pm - 11pm) DeadSocial's Dying Matters Awareness Week Popup Party

Dying Matters Party

Wednesday, 15th May (1pm-5.30pm) Lawrence Darani “What is it about Death specifically that frightens us?” 

Lawrence Darani

Wednesday, 15th May (7pm+) Death Café with Jon Underwood

death cafe london

Thursday 16th May (2pm-5.30pm) Dr. Patrick McDaid Thursday, "Addressing Death" 

Dr Patrick McDaid

Emily Engel “Living Wills" (1pm-5.30pm) Friday 17th May (photo with volunteer, Samira Abdinur Mohamed )
Other happenings...

The "Before I die I would like to..." wall and the #DyingMatters Twitter Stream
Balloon release with attached messages each evening into the London sky

Death Cafe

Jon Underwood founded Death Café in order to evoke conversions on and around death.  Over the last century death has become the ‘final taboo’ in the UK and many other countries across the globe. In order to break a taboo society needs to address and speak about it. This is where Death Café steps in, boils the kettle and cuts off a slice of cake.

Death Café’s can occur anywhere. They are relaxed and informal gatherings with no set agenda or structured criteria. The only certainty is tea, coffee and cake! There have now been over 100 Death Café’s worldwide and Jon’s creation is considered ‘a movement’ rather than a brand or organization.

death cafe

TONIGHT (Wednesday evening) Jon will be running a death café in London to run symbiotically and support Dying Matters Awareness Week. As always it is open to the general public and Jon’s open invitation spreads to all across London and the UK. If you are unable to attend on Wednesday be sure to keep a close eye on during Dying Matters Awareness week as there are a number of other Death Cafes planned up and down the country. The Death Cafe website also includes listings of each event (globally) and information on how to start and run your own Death Café.

Jon spoke on BBC Radio 4’s ‘Saturday Live’ this morning. It will be available for the next 7 days on the BBC iPlayer (This may not be available for those who live outside of the UK… but you it is well worth clicking on the link above to find out)

‘Death Café with Jon Underwood’ will be held at ‘DeadSocial’s Dying Matters Awareness Week Popup Coffee Shop. 

The full address is DeadSocial Popup Coiffe Shop, 69 Camden High Street NW1 7JL. You are welcome to arrive anytime after 6pm with it officially starting at 7pm:

Closest Tubes are Camden Town & Mornington Crescent


Dying Matters are currently running their reflectiveFinal Tweets project ahead of and during the annual ‘Dying Matters Awareness Week’. To participate simply create twitter message whilst pretending that it would be the last Twitter message (tweet) that you would ever send.

Once completed use the hashtag #FinalTweets and it will be included and reviewed amongst peers and the wider twitter community. You can also send your tweets directly to Dying Matters:

  •   - By email to This email address is being protected from spambots. You need JavaScript enabled to view it. with the subject line 'Final Tweets'. 
  •   - By post, send your Final Tweet to: Sarah Stone, Final Tweet, Dying Matters Coalition, The Fitzpatrick Building, 188-194 York Way, London, N7 9AS.

DeadSocial will be running a pop up shop during Dying Matters Awareness week. One of the offerings provided at the space (10am-5pm Monday - Saturday) will be to have a professional video footage recorded and edited for free. The video maker and photographer Tugba Tirpan will be allocated a private area at the back of the popup shop. In this area the general public can sit down and have a video message created. Each person will decide if they want their video to be public now or if the video should only be seen once they have passed away.

Video content may include; videos to be played at the person’s funeral, videos to assist an (already written) will, final goodbye videos, videos to be played at the persons wake and/or videos created to be sent out post-death using DeadSocial.

For anyone who wants to have their ‘Final Tweets’ to be recorded and sent out on Twitter come to down and let us know. If you do not have a twitter account we will happily set one up for you in the coffee shop (or send it out on our own twitter account, it’s up to you).

Whatever you would like to have filmed come down to the popup coffee shop at 69 Camden High Steeet between 10am-5pm and speak to Tugba, she will ensure that you have a fantastic video.

Dying Matters


Each afternoon next week a different great speaker will come into the Dying Matters Pop Up coffee shop to pass on their words of wisdom. There will also be two evening events in the space during the course of the week (13th-19th May). Each morning a number of short films by Dying Matters will be played. Tea & coffee served all day :)


  • Nim Njuguna, 'Reflecting on life before death' Monday 13th May  (1pm-4.30pm)

Nim Njuguna PhD, is a practicing Quaker in fellowship with Pinner Baptist Church as a visiting preacher. He is a former chaplain of The Church of the Holy Carpenter in East London and associate chaplain at Anglia Ruskin University in Cambridge. He has worked in Vienna with religious refugees, in Khartoum with Sudan Council of Churches, in Somaliland with community groups and in Scotland as mental health counselor. He teaches Film Appreciation at the Mary Ward Centre and runs courses at Camden MIND on topics such as; forgiving myself and others, self –compassion etc. and he is a visiting tutor at Hackney Community College in East London. Nim takes students and young people to his native country of Kenya to work among peasant farmers through a charity he set up. (

  • (NEW) Susan Morris, "caring for someone who is dying" - Drop in Surgery to meet a local palliative care nurse' Tuesday 14th May 10am-1pm

Susan Morris is a Palliative Care Clinical Nurse Specialist, Camden Palliative Care Team and cares for people with an advanced illness or who are dying.

The Palliative Care Team’s aim is to enable patients and families to live life as fully as possible, focussing on what is important to them. “We are here to support patients and their family, friends and carers at what can be a distressing time. We aim to support their emotional, practical and spiritual needs and enable them to die in comfort, with dignity and the surroundings of their choice.”

Central and North West London NHS Foundation Trust, Camden Provider Services Camden, Islington ELiPSe and UCLH & HCA Palliative Care Service


  •  Leverton & Sons, ‘Ask the funeral director' Tuesday 14th May (1pm-6pm)

Richard Putt and Lori MacKellar will be on hand on Tuesday afternoon to answer any questions that you may have regarding funerals and how to serve those who are approaching the end their life.

Leverton & Sons have been an Independent Funeral Directors since 1789. They aim to be highly flexible as funeral directors and to be led entirely by the wishes of their clients.  They serve all creeds and cultures and increasingly encounter people with highly personal and creative ways of coping with death.  As a family and throughout the company they continue to be educated and inspired by the life stories of those who have died and the personalities of those who instruct them.

Levertons are members of the Society of Allied and Independent Funeral Directors; National Selected Morticians; Selected Independent Funeral Directors; the Association of Green Funeral Directors.  Recommended by the Natural Death Centre and The Good Funeral Guide.

  • DeadSocial's 'Dying Matters Awareness Week Popup coffee shop' & UK launch party Tuesday 14th May (7pm+)

An evening of music and discussion on the second day of Dying Matters Awareness Week 2013. This will also serve as the DeadSocial UK Launch Party Tickets for this one event need to be reserved in advanced. They are of course free but require reserving by registering here

  • Lawrence Darani “What is it about Death specifically that frightens us?” Wednesday, 15th May (1pm-5.30pm)

The areas addressed by Lawrence will include:

  • - How do we want to live on? How can the 'awareness' of Death enrich us?
  • - How do we support others through Death?
  • - Approaching our own death through Rippling & Modeling
  • - Exploring new ways of 'living on' after Death?

Lawrence used to teach counselling at Barking College and is a fully qualified Adult Education Teacher. Lawrence recently worked as a Community Worker and last year ran this course for professionals and members of the public in Barking & Dagenham. Lawrence has also ran a series of Philosophy workshops with older people on Community Philosophy .

  • Death Café with Jon Underwood Wednesday, 15th May (7pm+)  

At a Death Cafe people, often strangers, gather to eat cake, drink tea and discuss death. The objective of Death Cafe is to increase awareness of death with a view to helping people make the most of their (finite) lives.

There is no agenda, with discussion led by the group. This creates a relaxed atmosphere where people are free to say whatever they want to. The quality of the dialogue is frequently exceptional. Death Cafes are discussions about death that adhere to the following principles:

- On a not for profit basis: this event is free!

- In an accessible, respectful and confidential space, free of discrimination, where people can express their views safely

- With no intention of leading participants towards any particular conclusion, product or course of action

- Alongside refreshing drinks and nourishing food – and cake

More information about the Death Cafe movement can be found at

  • Dr. Patrick McDaid Thursday,  "Addressing Death" Thursday 16th May (2pm-5.30pm)

Dr. Patrick McDaid (MBChB Dip.PallMed MRCGP)  is a practicing Palliative and End of Life Doctor in Hampsted. He is also the Macmillan Palliative Care GP Facilitator for Camden and Islington. Dr. Patrick McDaid will be giving a presentation and answering all questions that are evoked during the presentation.

Dr. Patrick McDaid's role in Camden and Islington over the last several years have included the following

- Establishing a Palliative Care Drug Box, out of hours service supplemented by Palliative Care for Adults-Guidance for Primary Care produced in liaison with a local palliative Care consultant.  The idea is that people is that people do not have to go to hospital to have their symptoms controlled if they are dying.

- Developing the  attached quick guide, focusing on a common sense approach to identifying those patients who might be in their last year of life or benefit form being on a “Palliative and supportive care register” at their GP surgery.

- Drawing on working experiences produced the Tips for GPs for Advance Care Planning which was subsequently posted on the National end of life Care for Adults Website and referenced as an example of good practice in the Find your 1% GP Pack. The latter is a national campaign by Dying matters to support GPs to find (before they die) the 1% of their patients who die each year.

- Supporting a peer educator project run by gentle dusk training volunteers as advocates around End of Life issues. They have just started linking these with a small amount of GP surgeries across North Central London (Barnet, Enfield Camden Islington and Haringey) so they can support patients in thinking thourgh and documenting their wishes for their  End of Life Care.

- Working with CMC (Co-ordinate my Care). This is an electronic register that is being rolled out across London for the storage of their End of Life Care plans, so that details are immediately to hand for whoever might need them be it ambulance services, out of hours GP etc

- Networking with like minded colleagues. In particular during the course of this year visiting most of the GP practices in Camden and Islington to discuss with them their approach to people who have died/might be in their last year of life

  •  Emily Engel “Living Wills (Advance Decision)” Friday 17th May (1pm-5.30pm)

Emily will be running a workshop on Living Wills.  Living will’s allow you to indicate that you wish to refuse certain types of medical treatment, should you be unable to make or communicate a decision about your treatment in the future. This  workshop will also include funeral planning.

Emily is a retired social worker who also worked for ten years with families affected by terminal illness. This often required Emily to help assist parents plan for their children's future care as well as for their own needs. She is now very interested in the problem of funeral debt (funeral poverty) and has  been carrying out  research with Citizens Advice Bureau, with a view to developing policies to address this growing problem.

Emily’s workshops will last for two hours and will run one starting at 1pm and another at 3pm 

Camden Collective


The 'Dying Matters Pop up Coffee Shop' is located at: The Collective Pop Up, 69 Camden High Street, London NW1 7JL. It runs from  (13th-19th May 2013)


Who remembers 'Death: A self-portrait' at the Wellcome Gallery in London??? For those of you who did not visit it here is a video showcasing what you missed:

But fear not...we may have a new exhibition that addresses death and society once more...

Memento Mori

Pertwee Anderson and Gold and The Museum of Curiosity are collaborating on a new exhibition. Memento Mori explores the most universal of subject matters: death, and brings together both historical and contemporary artworks which ask the viewer to contemplate their own mortality. ‘Memento Mori’ translates as ‘Remember you die’ and is said to originate in Ancient Rome where a general was parading through the city celebrating success in battle. 

A slave stood behind him and it was his duty to remind the general that although he was at the peak of his success he was still a man and not a God. The slave is said to have whispered ‘Memento Mori. This exhibition mixes historical objects with contemporary interpretations of the theme and brings together an extraordinary selections of artworks. With works ranging from an 18th century Reliquary containing the hand of a saint, to paintings and carved human skulls commissioned specifically for the show, Memento Mori promises to be a wide ranging and rich exhibition on a universal theme.

More information right here:

Dying MattersDeadSocial  Camden Collective   

We would like to invite you to join us for an evening of music and discussion on the second day of Dying Matters Awareness Week 2013. This will also serve as the DeadSocial UK Launch Party

The 'Pop Up Coffee Shop Party' is open to all and free to attend. 

- Tim Watt (Live)
- Drinks, Sushi and Brownies
- Discussion
- Helium Balloon inflation (send messages to your loved ones up above).
- Interactive "before I die I would like to..." wall

About the Pop Up Coffee Shop...

Throughout Dying Matters Awareness Week 2013 (13th -19th May 2013) DeadSocial will be running a number of events from the Collective ‘Pop Up’ in Camden. The 'Dying Matters Awareness Week Pop Up shop' is a not for profit venture and is only able to be taking place due to the kindness of volunteers and support from speakers, organisers and contributors. A special thank you to Camden Town Unlimited for providing the Pop Up space & Leverton’s for balloons and drinks. The Space will be open between 9.30am-6pm each day. The party is only occurring on the Tuesday evening from 7pm. Tickets are not required for day time activities however tickets for the party are required and free the free ticketing platform below.


Live Music will be provided by Tim Watt
If you cannot attend the party then do not worry...

If you are unable to attend the party then please feel free to come down to the Dying Matters Pop Up coffee shop at a different time during the week.

- Seminars & workshops by End of Life: Doctors, Funeral Directors, Therapists etc
- ‘Free Video Will’ for all visitors. Filmed Professionally (Mon-Sat, 10-5pm)
- Free tea, coffee and cake throughout the week
- Pop Up Shop Launch party (Tuesday 14th 6pm-11pm), Live music, Sushi, networking
- Death Café’s 100th event (Wednesday 15th March from 6pm-10pm) tea, coffee, brownies & cake
- Dying Matters Video screening (10am each morning)
- Dying Matters material to read and take away (throughout the week)
- “Before I die I would like to…” interactive wall (throughout the week)
- Helium Balloon message balloon send (throughout the week)

*Contributing pop up partners*

Dying Matters is an inclusive national coalition of 28,000 members, which aims to change public knowledge, attitudes and behaviours towards dying, death and bereavement.

DeadSocial is the social networking tool that enables us to say “goodbye” posthumously to our friends and family. This allows us to say goodbye in our own unique and individual way.

Camden Town Unlimited has been appointed by the business community to improve Camden Town as a place to work, live and visit. Their projects include the ‘Collective Pop Up’.

Leverton & Sons have been independent funeral directors for over 220 years. The company’s longevity is testament to their sensitivity to people’s changing needs from one generation to the next

Hi Sushi providing high quality, hand rolled Sushi to Camden and the Westend. Hi Sushi’s ambient restaurants are a favourite place to eat and relax for many in the Camden borough and London.

Tim Watt will be performing his beautiful and acoustic, indie-folk music tonight. 

Tugba Tirpan is a professional filmmaker and photographer working within the arts, startup and fashion sectors.

For further information please contact Josh on This email address is being protected from spambots. You need JavaScript enabled to view it. or call 07868 823055

Camden Collective Popup

The Camden Collective Pop Up shop party is on Tuesday 15th May 7pm-11pm’ and located at: 69 Camden High Street, London. Tickets are free but you must register. You can do this right above or via the link http://

Closest Tubes are Camden Town & Mornington Crescent


Just incase you missed out ordering a ticket above.... You can reserve / register a free ticket for this event below  0 : )


































































Whilst we were over in the US we attended 'Medhack' a one day conference in Palo Alto. It was a great day which allowed us to attain some feedback from a number of healthcare and business professionals. Here are what some of them said:

Eight-year-old Martin Richard from Dorchester, Massachusetts was among the three people killed when two bombs detonated at the Boston Marathon on Monday. This photo is hugely moving and becoming an iconic linked to the tragic event

The infographic below shows the top 20 things people would like to do before they die. The data displayed was attained by 500 people over the age of 55 in the UK.

During Dying Matters Awareness Week 2013 we will be asking people in London to write on an evolving wall in the heart of London. The stimuli for the responses will be the title: "Before I die I would like to..."

More information to be released in the coming weeks

Top 20 Most Popular Things To Do Before You Kick The Bucket

Dying Matters Awareness Week 2013During Dying Matters Awareness Week 2013 (13th-19th May) DeadSocial will be running and overseeing a series of events from a shop located in the heart of Camden, London. The ‘Collective Popup shop’ will be converted for Dying Matters Awareness Week and focus on helping the general public visiting to 'be ready' for death.

The newly renovated space will be transformed into an area for discussion and host a number of different workshops, talks and discussions each day. Speakers from different professions and walks of life are all invited to email This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Free Video WillFree Video Wills

A private sectioned off area will be provided for the general public can have a professional video of themselves recorded for free. The videos created will be edited and sent to each person the following week. The content of each video is up to each individual however it is hoped that the videos created will be used as part of their last will and testament or be a video message to be watched at their funeral.

  • "Before I die I want to..."

We will ask visitors to directly write onto the “before I die I want to…” wall. It is hoped that this will help channel realistic dreams and ambitions. It will be interesting to see how this collaborative project evolves over the course of the week.

  • Call for speakers, industry leaders, experts and volunteers

An open request for experts, healthcare professionals, educators, business owners, religious leaders, charities, creatives and volunteers has now begun. DeadSocial encourage anyone who is interested in being involved during the course of the week to get in touch. We are happy for the shop to be "taken over" for a morning, afternoon or evening by different organisations who can set their own agenda. The first organisation announced to 'take over' the space will be the 'Death Cafe'. Death Cafe are a global not for profit movement that breaks the taboo of death by making it and all death encompasses the subject matter of their events (whilst eating cake).

Our call for Speakers include the following:

  • 'A Will Writing Workshop' - by a Solicitor(s)
  • 'Preparing for Death NOW' - by a Funeral Director(s)
  • 'Death and Faith' - Different Faith leaders
  • 'Alternative End of Life Care & Funeral Pre-Planning' (Various Organisations)
  • 'Approaching End of Life' (UK Charities and/or Support Groups)
  • 'Death, Poetry and Art' (Artists & Creatives)
  • 'Attitudes towards Death & Society' (Sociologists and/or Psychologists)

If you are interested in submitting an idea or being involved in one of the discussions / workshops outlined above This email address is being protected from spambots. You need JavaScript enabled to view it.. Please briefly outline your proposed involvement and what you would like to do or speak about (if known)

Literature will be available and short films by NCPC and Dying Matters members will be projected during the week. Members of the NCPC & Dying Matters team will also be found drinking tea and coffee in the popup coffee shop (when they get time) over the course of the week. Complimentary tea and coffee will be served to all.

About Dying Matters

Dying Matters Awareness Week 2013

In 2009, the National Council for Palliative Care (NCPC) set up the Dying Matters Coalition to promote public awareness of dying, death and bereavement.

The Coalition’s Mission is “to support changing knowledge, attitudes and behaviours towards death, dying and bereavement, and through this to make ‘living and dying well’ the norm".

 Members include organisations from across the NHS, voluntary and independent health and care sectors (including hospices, care homes, charities supporting old people, children and bereavement); social care and housing sectors;  a wide range of faith organisations; community organisations; schools and colleges; academic bodies; trade unions; the legal profession and the funeral sector.


On the walk into Austin for the first day of SXSW I came across two beautiful memorials. The first is a Ghost Bike to remember Royce Scott McCoy (1973-2003)  on the main pedestrian bridge as you enter Austin.  

Ghost Bike Austin

Ghost Bike Memorial Information

Memorial for Ivan Garth Johnson (1971-1989) on a busy road just after you cross the bridge into Austin

Both of these eloquent memorials have started to stand the test of time. Austin Council / the local government should be credited for allowing these memorials to remain.

We have created a new tutorial video for our beta users. Below is a screenshot of where it appears on the website (just before users create their first message)...

DeadSocial Tutorial Video placement on our side

However if you do not want to login to your account or even create an account you can watch it below instead :)


DeadSocial launch party at SXSW 2013

We would like to invite you to join us for the DeadSocial launch party at South By South West (SXSW 2013). We have decided to through a party to celebrate the launch of the platform.

We will be hosting the party at The Museum of the Weird. Each attendee will need to walk thorough the Museum in order to find our unique Party. This intimate event will include live music, drinks and fun.

A selected number of tickets have been allocated for this event. VIP ticket holders will be granted entry throughout the evening however, due to the high demand (and nature of SXSW) standard tickets do not guarentee entry. Please arrive early to avoid disappointment.

Press & Bloggers should email This email address is being protected from spambots. You need JavaScript enabled to view it. for VIP tickets.

UK launch party TBA

If you cannot make it to SXSW then do not worry! We are based in the UK and will also be having a UK party during Dying Matters Awareness Week (13th -19th May 2013) in Camden, London. This will be a lot of fun (once again with a sprinkling of surrealism). More information will be released about this in the coming weeks.

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